Direct Advertising
In the music industry, direct advertising involves marketing your music directly to your audience—your fans. At Waverly Musik Shop, we’ve found Meta to be the most cost-effective platform for this strategy.
Direct advertising allows you to showcase your music directly to potential listeners, aiming to capture their attention and convert them into loyal fans. With this approach, you can target highly specific groups of listeners who are most likely to resonate with your sound, maximizing your reach and impact.
The Algorithm
To grasp the value of direct advertising, it’s crucial to understand how algorithms work.Algorithms thrive on intent and engagement.
The more your content engages new listeners, the more favorably the algorithm responds. If listeners are saving your music, following you, adding your tracks to their playlists, and returning for more, the algorithm will boost your visibility. At Waverly Musik Shop, our marketing strategies are designed to shape this narrative, telling a compelling story that the algorithm rewards, maximizing your reach and impact.
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Pricing
Entry Level
$650
- Ads Manager Set Up
- 2 Consultation Calls
- 1 promoted track
- 1 platform
- 2 audience
- 2 ad variation
- 30-day delivery
- 28 days
Mid Level
$1500
- Ads Manager Set Up
- 3 Consultation Calls
- 1 promoted track
- 1 platform
- 3 audiences
- 3 ad variations
- 30-day delivery
- 28 days
Pro Level
$3000
- Ads Manager Set Up
- 4 Consultation Calls
- 1 promoted track
- 1 platform
- 4 audiences
- 4 ad variations
- 30-day delivery
- 28 days